Recently, we have all faced wicked challenges. 2020 will be a year none of us can forget! It is proven that the world is in constant flux, and so are your customers' needs and challenges. Yes, change is unsettling, but recent events have demonstrated how adaptable we all can be. We have to continue with our fingers on the pulse.

The COVID-19 pandemic has stirred up a real hornet's nest for the lives of many. It has caused many of us to down tools so we can take care of our families and selves. However, as business resumes, marketing may be overlooked as other activities take precedence. After all, customer service, human resources, budgeting and sales need to be taken care of. Yet, it’s important we don’t pass on this hot potato: marketing.

At Buttercrumble, we work tirelessly to nurture the community we’re so grateful for. In the last few months, we have experienced an unprecedented crisis. It has affected the businesses we partner with — around the world — and we have shared this impact.

Organisations are now under duress caused by the COVID-19 crisis. They are looking for solutions to return to the world and their audience in a safe way. Now, more than ever, we must employ clear way-finding and information architecture to keep our public spaces safe. This architecture is formed of infographics, signage, maps, diagrams, books and websites. These vehicles are often both visually appealing whilst making information easier to digest.

With so many options available, how can graphic design best aid social distancing?

Following the COVID-19 pandemic, the world has changed. Many of us are working in silos, remotely, and away from our colleagues. However, this is hardly revolutionary for the creative industry! We are a hotchpotch of freelancers, collectives and agencies — flexible working is part of our DNA.

In this digital world, why is having a physical space still important?

We are currently in lockdown due to the global Coronavirus pandemic. This separation from family, friends and colleagues has left us yearning for attention, so we have taken to livestreaming. I love livestreaming because it allows you to connect with the world in real-time over the convenience of the internet. It feels like a creative pursuit which I absolutely love!