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Cultural Strategy: Our Complimentary Resource
The cultural sector has faced real challenges as a result of COVID-19. Now that restrictions have eased, how can cultural organisations ensure they use the right strategy to eradicate any remaining barriers? Download our complimentary resource for practical guidance.
Join Us on This Creative Mission to Support Frontline Workers
Over the last year, we've faced pandemic pandemonium! Yet, we can only begin to imagine how tough it has been for frontline workers. Therefore, we pounced at the chance to show our support through Posters for the People. Alongside 18 other talented artists, we designed a poster to thank frontline workers.
Your Bumper Guide: 2021 - 2022 Brand and Design Trends
Here is how your brand can adapt and succeed in the coming years, amongst the fallout of COVID-19 and economic downturn. Below, we share several key trends for 2021-22. From digital to physical realms, there is huge scope for brands. Better days are ahead.
Can Your Brand Cure These New Consumer Pain Points?
Recently, we have all faced wicked challenges. 2020 will be a year none of us can forget! It is proven that the world is in constant flux, and so are your customers' needs and challenges. Yes, change is unsettling, but recent events have demonstrated how adaptable we all can be. We have to continue with our fingers on the pulse.
One Hot Potato: Marketing Your Brand During a Recession
The COVID-19 pandemic has stirred up a real hornet's nest for the lives of many. It has caused many of us to down tools so we can take care of our families and selves. However, as business resumes, marketing may be overlooked as other activities take precedence. After all, customer service, human resources, budgeting and sales need to be taken care of. Yet, it’s important we don’t pass on this hot potato: marketing.
How Can Graphic Design Aid Social Distancing?
Organisations are now under duress caused by the COVID-19 crisis. They are looking for solutions to return to the world and their audience in a safe way. Now, more than ever, we must employ clear way-finding and information architecture to keep our public spaces safe. This architecture is formed of infographics, signage, maps, diagrams, books and websites. These vehicles are often both visually appealing whilst making information easier to digest.
With so many options available, how can graphic design best aid social distancing?
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!