Join Us on This Creative Mission to Support Frontline Workers
Over the last year, we've faced pandemic pandemonium! Yet, we can only begin to imagine how tough it has been for frontline workers. Therefore, we pounced at the chance to show our support through Posters for the People.
Posters for the People is a campaign by In Good Company. They are on a mission to bring joy, art and colour to our towns and cities. Art truly does spread positivity!
Alongside 18 other talented artists, we designed a poster to thank frontline workers. We wanted to show our appreciation and gratitude for the hard work they continue to do. All designs are available to view (and buy) on the campaign’s online store.
Above: Buttercrumble’s Posters for the People design
Credit: JMA Photography
Credit: JMA Photography
Impact
The campaign reached thousands across social media as the public shared images of the posters throughout the UK. The campaign also received national press coverage, featuring in The Guardian.
The "box breathing" technique inspired our design. Box breathing is a powerful way of resetting the breath to its normal rhythm, as it boosts focus, clears the mind and relaxes the body. Even Navy SEAL commanders use this technique because it's so effective.
Why not take a moment and give it a go? Inhale deeply through your nose for four seconds, hold for four seconds, exhale through your mouth for four seconds and pause again for four seconds. Repeat!
Above: we ventured into Leeds city centre to view the posters for ourselves.
Now, anyone can join in to support the cause by investing in a poster. Profits from the sales raise much-needed funds for Frontline 19.
Frontline 19 is a charity that provides free, confidential psychological support service for NHS and frontline workers in the UK. They provide essential support during such a challenging time.
Together, we can raise funds nationally through people power!
