Good design solves people’s problems by addressing their unique needs. We can achieve this by being empathetic. You’re a beautifully complex being, with a wealth of experience, and your own back-story, thus it’s deeply hurtful when others make assumptions about our lives.

My name is Harry Mabbs, I am a student at the University of Leeds studying Graphic and Communication Design. Not many people can say that their employer did the same course as them at the same University – but I can!

This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!

Who has some newfound serious buying power? It’s Generation Z! They are emerging as a dominant force that brands can't afford to overlook. This generation (born between the mid-1990s and early 2010s) is shaping the future of marketing with their distinct values, behaviours, and preferences.

Buttercrumble’s co-founder, Abigail, has been chosen as a Future Leader by TPXimpact. The programme helps young entrepreneurs through workshops, financial support and 1:1 coaching.

Earlier this month, we attended the Henley Royal Regatta where we illustrated portraits of charity patrons and Regatta guests. We were based within a beautiful pavilion hosted by Copas Events to support Roald Dahl’s Marvellous Children’s Charity.