Here's Why a Physical Studio or Office Space is Still Important
Following the COVID-19 pandemic, the world has changed. Many of us are working in silos, remotely, and away from our colleagues. However, this is hardly revolutionary for the creative industry! We are a hotchpotch of freelancers, collectives and agencies — flexible working is part of our DNA.
Remote-working is an old way-of-life for Buttercrumble as we worked at home until 2019. We transitioned into our dream studio space and the current climate has now led us back to our own silos. People may be praising this modern approach; it’s introduced flexibility into our busy lifestyles. But, we have a new-found-appreciation for our dedicated studio.
In this digital world, why is having a physical space still important?
“Physical spaces help us nurture relationships with our colleagues and clients.”
Boundaries are Good
Working from home blurs your work and life boundaries. Our kitchen tables have become our desks and simply getting out of bed is our commute. The work/home distance allowed your mind to adjust so you could be ready to create, now we now feel a pressure to “be ready” constantly. Our dedicated space feels like a haven for creativity whilst our home was our comfort retreat. This formed a healthy boundary.
The return to home has taught us that we need to schedule time and space for our mind to relax and rejuvenate. Tidy your workspace at the end of your day, move to a different room, and treat yourself to a favourite pastime.
Create a Professional Showcase
We’ve cultivated a heartfelt customer experience journey as we want to surprise and delight through a professional showcase. It’s been a dream to craft a space we can welcome our Partners and our dedicated studio-space has enabled this. Whilst remote-working we present using video software and thoughtful documents but that personal-human-touch is irreplaceable. A physical office space offers a magic touch you can’t recreate through remote-working.
Promoting Co-Design
The physical studio space enables collaboration and co-design. We know the best results are created when all parties are fully invested in the project. As a team, we can cover all blind-spots, and produce solutions everyone can be proud of.
A physical space has enabled us to test our designs and rationale through focus groups, workshops and interviews. The inviting and professional environment transports everyone to the right mindset.
Above: welcome to the Buttercrumble Studio
Although our studio has been a catalyst for co-design, remote-working has forced us to innovate and pivot. It’s been a rewarding challenge to host workshops online and we’ve learnt that we can continue to promote co-design with our Clients locally and globally.
Businesses must be ready to adapt to suit their employees and customers changing needs. Our world is evolving and it’s difficult to predict how our work environments may change. We will embrace a return to the studio, in any shape or form, as creating a space for Clients was our dream. The structure, confidence, and human-experience which physical spaces provide are difficult to replace.
Will you still have access to a physical business space following the the COVID-19 pandemic?
