The COVID-19 pandemic has stirred up a real hornet's nest for the lives of many. It has caused many of us to down tools so we can take care of our families and selves. However, as business resumes, marketing may be overlooked as other activities take precedence. After all, customer service, human resources, budgeting and sales need to be taken care of. Yet, it’s important we don’t pass on this hot potato: marketing.

Following the COVID-19 pandemic, the world has changed. Many of us are working in silos, remotely, and away from our colleagues. However, this is hardly revolutionary for the creative industry! We are a hotchpotch of freelancers, collectives and agencies — flexible working is part of our DNA.

In this digital world, why is having a physical space still important?

How can you be resilient with your marketing activity during the pandemic?

We have all had to adapt in some way recently. But, you can count on one thing; the dedication of business owners to see out this storm together. That spirit is resilience and it’s the lifeblood of successful brands.

It's time to focus on the light at the end of the tunnel, rather than the darkness that surrounds you. We will overcome this time of isolation and feel invigorated by the victory. As a society, we will have adapted and innovated. We want to reveal how you can use this shift in consumer mindsets to your advantage.

As we prepare for the light at the end of the tunnel, how can you nurture a cosy environment (digital or physical) for your brand?