The Metaverse will be an immersive version of the internet where users can interact with stores, brands, and communities in 3D. It has the power to grant us richer online experiences – imagine this – you and your friends could visit the mall without leaving your living room!

The cultural sector has faced real challenges as a result of COVID-19. Now that restrictions have eased, how can cultural organisations ensure they use the right strategy to eradicate any remaining barriers? Download our complimentary resource for practical guidance.

In this modern age, consumers are clued-up and savvy. They want to do good and feel good when shopping! So, an organisation’s morals and ethics play an essential part in the decision-making of customers. Therefore, it’s crucial brands demonstrate their support for diversity and inclusion. It's especially true when creating brands for families and children.

The COVID-19 pandemic has stirred up a real hornet's nest for the lives of many. It has caused many of us to down tools so we can take care of our families and selves. However, as business resumes, marketing may be overlooked as other activities take precedence. After all, customer service, human resources, budgeting and sales need to be taken care of. Yet, it’s important we don’t pass on this hot potato: marketing.

Deserted, disconnected and discontent. Consumers are facing these feelings in their everyday lives, and it's no wonder! Technology has taken over and we're losing the human-element in our interactions. Let's combat this with the power of positivity and engagement. Remember, actions speak louder than words.

When building a brand, we usually begin with the attributes of the product or service. First, we ask questions like: "are we high quality?" or "are we durable?" Then, we consider how we can represent the benefits of this through an identity.