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Here’s the scoop, the 411, the exposés… Yes, You’ve reached the Buttercrumble Blog. Read our featured news posts below for the best of our juicy updates! If you’d like to see where else we’ve been published, please visit our As Seen In page.
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Five Psychological Techniques to Help Sell More
Whether we like it or not, our brains can be persuaded without much conscious thought. We are hardwired to make decisions in a fraction of a second; it can save our lives. However, it usually allows us to run on autopilot, reliant on cognitive biases and heuristics.
“We Serve” – Buttercrumble Supports their Local Lions
At Buttercrumble, community is one of our core values. We give back by delivering creative services to our local charities and generating work opportunities within the area. This month, we supported Wetherby Lions, and the Wetherby Riverside Bandstand Trust.
How Children's Brands Can Get Ahead
The business landscape is topsy-turvy and ever-changing. We set out on a mission to find out how businesses are getting by. So, we visited the Kid’s Hub and Playtime trade shows in New York to meet with brands and see how they’re fairing.
Can Your Brand Cure These New Consumer Pain Points?
Recently, we have all faced wicked challenges. 2020 will be a year none of us can forget! It is proven that the world is in constant flux, and so are your customers' needs and challenges. Yes, change is unsettling, but recent events have demonstrated how adaptable we all can be. We have to continue with our fingers on the pulse.
One Hot Potato: Marketing Your Brand During a Recession
The COVID-19 pandemic has stirred up a real hornet's nest for the lives of many. It has caused many of us to down tools so we can take care of our families and selves. However, as business resumes, marketing may be overlooked as other activities take precedence. After all, customer service, human resources, budgeting and sales need to be taken care of. Yet, it’s important we don’t pass on this hot potato: marketing.
Storyliving, The New Marketing Essential: What? How? Why?
Storytelling has been with us since the dawn of man. We have utilised it as a powerful and memorable form of communication, which loyalty and love is built upon. As marketers or designers, we must use the power of storytelling to create engaging, collaborative and personable content. Yet, gaming and technology are changing the way we tell stories and interact with one another. Storyliving allows your audience to be fully immersed in your story.
But, how can we use this to promote our brand story?
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!