The business landscape is topsy-turvy and ever-changing. We set out on a mission to find out how businesses are getting by. So, we visited the Kid’s Hub and Playtime trade shows in New York to meet with brands and see how they’re fairing.

In this modern age, consumers are clued-up and savvy. They want to do good and feel good when shopping! So, an organisation’s morals and ethics play an essential part in the decision-making of customers. Therefore, it’s crucial brands demonstrate their support for diversity and inclusion. It's especially true when creating brands for families and children.

We are living in a digital world with 60% of consumers shopping on their smartphones (WGSN, 2019). Society feels busy and anxious. Children are growing up with this experience as the “norm”, so it’s important brands leverage social channels in a positive and empowering way to communicate their messages. We wanted to scout out which retailers are achieving this well for our newest generation.

We partnered with York Theatre Royal and Little Vikings to bring the outside, inside for Bloom! Festival 2018. Over the course of a sunny Saturday, we illustrated the windows of the theatre and encouraged visitors to join us. We were inspired by the nearby gardens and used this in our drawings.