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Design Success for Morley Arts Festival
Earlier this year, Buttercrumble was delighted to be commissioned by Morley Arts Festival. We partnered to create a visual identity they could be truly proud of. The local people of Morley loved it too! Here’s how we got on with the project…
How to Design a Thoughtful Brand
Deserted, disconnected and discontent. Consumers are facing these feelings in their everyday lives, and it's no wonder! Technology has taken over and we're losing the human-element in our interactions. Let's combat this with the power of positivity and engagement. Remember, actions speak louder than words.
Harness the Power of Organisation-based Branding
When building a brand, we usually begin with the attributes of the product or service. First, we ask questions like: "are we high quality?" or "are we durable?" Then, we consider how we can represent the benefits of this through an identity.
Branding: Start from the Inside and Work Out
Remember, we're dealing with people, from your customers to your team. Yet, so many organisations fail to create a brand that connects with both groups. Like people, we believe branding should have a public and private life. After all, it can be used to motivate and inspire your team. It creates a sense of community and belonging amongst those closest to the organisation.
How a Static Brand Can Hurt Your Business
We all want to inspire and motivate our audience! How can you expect to achieve this if your brand feels stale? We know you don't want to be yesterday's news. You're a mover and shaker.
In order to stop your brand looking stale, the identity should actively develop over time. It should convey the business' future aspirations as well as its core values. It shouldn't become complacent with current situations. Instead, it should challenge what exists and be open-minded to change. This creates a dynamic and forward-thinking brand.
What's in a Name? How to Name your New Business
When we first started out, we found it embarrassing to share our business' name. Can you believe it? Hindsight is a beautiful thing and we now realise that its seemingly random nature is great for making it memorable. As well as being sweet, it's sticky too. For a business name to be successful, it needs to stick in your audience's mind. If your customers can't remember what you're called, how do you expect them to call you?
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!