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One Hot Potato: Marketing Your Brand During a Recession
The COVID-19 pandemic has stirred up a real hornet's nest for the lives of many. It has caused many of us to down tools so we can take care of our families and selves. However, as business resumes, marketing may be overlooked as other activities take precedence. After all, customer service, human resources, budgeting and sales need to be taken care of. Yet, it’s important we don’t pass on this hot potato: marketing.
2024's motto was "rise and shine", and we certainly rose to the occasion with the launch of The Brand Power Manifesto book. Much of the year commemorated this special achievement, and we're so grateful for the opportunity.