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One Hot Potato: Marketing Your Brand During a Recession
The COVID-19 pandemic has stirred up a real hornet's nest for the lives of many. It has caused many of us to down tools so we can take care of our families and selves. However, as business resumes, marketing may be overlooked as other activities take precedence. After all, customer service, human resources, budgeting and sales need to be taken care of. Yet, it’s important we don’t pass on this hot potato: marketing.

This year, we showcased at Creative UK’s annual showcase at Kings Place, London. The Big Summit offered VIPs, investors and policymakers an opportunity to witness the benefits of our thriving creative sector in the UK. We all came together to celebrate (and loved every minute of it).