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2023 Recession-Proof Branding Trends
Design is reactive to societal changes and, consequently, it continues to evolve. We like to get in on the ground floor of trends so our work continues to feel fresh and relevant. With this in mind, we are excited to announce three key predictions for branding design in 2023.
How Children's Brands Can Get Ahead
The business landscape is topsy-turvy and ever-changing. We set out on a mission to find out how businesses are getting by. So, we visited the Kid’s Hub and Playtime trade shows in New York to meet with brands and see how they’re fairing.
How Can Retailers Increase In-Store Traction?
Traditional retail has faced a barrage of challenges from the expansion of e-commerce to COVID-19. Now, in 2022, retail is preparing for the onslaught of a recession. Business consultants, like Deloitte, have been monitoring the decline and report an ongoing downturn since 2008. So, what’s next for the high-street?
The Art of Sustainable Spaces and How Brands Can Benefit
Even following the pandemic, people will still feel that deep urge to stay integrated with their community and nature. We all want to feel self-sufficient and have gained an appreciation of slow living, forced by recent lockdowns.
How Can Children's Brands Build Customer Loyalty?
Being the go-to-brand for children is a challenging task. The customer and the consumer are in two different camps; this is unlike many other markets. It’s crucial that children’s brands are authentic and supportive, to become a household name that parents trust, and kids love.
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!