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How to build a brand that Gen-Z loves?
Who has some newfound serious buying power? It’s Generation Z! They are emerging as a dominant force that brands can't afford to overlook. This generation (born between the mid-1990s and early 2010s) is shaping the future of marketing with their distinct values, behaviours, and preferences.
Five Psychological Techniques to Help Sell More
Whether we like it or not, our brains can be persuaded without much conscious thought. We are hardwired to make decisions in a fraction of a second; it can save our lives. However, it usually allows us to run on autopilot, reliant on cognitive biases and heuristics.
Five Things We Learnt During Our First Week of Twitch Livestreaming
We are currently in lockdown due to the global Coronavirus pandemic. This separation from family, friends and colleagues has left us yearning for attention, so we have taken to livestreaming. I love livestreaming because it allows you to connect with the world in real-time over the convenience of the internet. It feels like a creative pursuit which I absolutely love!
Three Marketing Activities to Boost your Brand during the Coronavirus Pandemic
How can you be resilient with your marketing activity during the pandemic?
We have all had to adapt in some way recently. But, you can count on one thing; the dedication of business owners to see out this storm together. That spirit is resilience and it’s the lifeblood of successful brands.
How to Prepare for New Branding and Marketing Trends Following the Pandemic
It's time to focus on the light at the end of the tunnel, rather than the darkness that surrounds you. We will overcome this time of isolation and feel invigorated by the victory. As a society, we will have adapted and innovated. We want to reveal how you can use this shift in consumer mindsets to your advantage.
As we prepare for the light at the end of the tunnel, how can you nurture a cosy environment (digital or physical) for your brand?
Five Ways to Introduce Festivity into Your Brand
Christmas, it’s one of the most celebrated holidays across the globe. From the nativity, feasting, gift giving and family reunions, Christmas is a well-loved season. In fact, it’s a public holiday for many of the world's nations and an integral part of any calendar. Even if you don’t celebrate this holiday, you’re bound to know someone who does. Therefore, your organisation will want to avoid being labelled as “Scrooge”! Here are five ways you can spread festive cheer using the magic of branding…
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!