There is a clear desire for human connection and community in our post-COVID world. Online consumerism has spiked, and now consumers want to be able to engage in their high streets again (albeit in an omni channel way).

It’s clear the high street has gone through a significant period of change in the last few years. The developments across e-commerce and social media have changed how we interact with brands and, ultimately, our shopping habits. Drop a pandemic into the mix and you have a catalyst for seismic change.

Here’s a huge welcome to Laura! Whenever we introduce our Community Happiness Manager, people are always thrilled by the role’s name! It’s the perfect fit for Buttercrumble because we are the Happiness Atelier, serving our community.

There is a new generation of parents on the look-out for the best kids products for their children. However, the marketplace is highly competitive and dominated by trusted household names. In order for newer brands to cut through the noise, they must put audiences at the heart of their offering…

This year’s motto was “we’re five years older, five years bolder”. This was set in December 2021 in preparation for 2022, and we can confidently say: boldness was needed! Phew, the last 12 months have been a whirlwind, and potentially our most difficult yet. 

Design is reactive to societal changes and, consequently, it continues to evolve. We like to get in on the ground floor of trends so our work continues to feel fresh and relevant. With this in mind, we are excited to announce three key predictions for branding design in 2023.