We are what we have. Brands have the power to symbolise self-image, which makes crucial consideration for children’s brands. When you invest in a brand, you express personal qualities to the world, and parents often do this on behalf of their young.

Brands must take a committed and authentic pledge to understanding and implementing diversity. The decision to be more diverse should be seen as an opportunity to improve and grow on a personal, organisational and creative level! What’s not to like?

Every organisation reaches a point where growth becomes an important focus. However, deciding on the next steps can be difficult, as there are different ways to grow a business. We’re going to show you (with tried-and-tested knowledge) how branding can be a huge asset to you, and how it can instigate growth!

Public engagement can guarantee project success. We believe social research increases transparency, trust, and understanding. It helps organisations to produce outcomes which truly respond to their audience’s needs.

Oh, what a year it has been! Do we even need to mention the C-word? You know the one! After all, the whole world has been affected (and infected). However, let's not dwell on troubles. Instead, we want to acknowledge achievements. So, here's a positive review of 2021.

Conscious living, whether that’s being more considerate to the planet or to the people on it, is a huge mega trend that we’ll continue to see for the foreseeable future (Trend Bible, 2021). So, what are some of the key ways family brands can address this trend in 2022 and 2023?