We are living in a digital world with 60% of consumers shopping on their smartphones (WGSN, 2019). Society feels busy and anxious. Children are growing up with this experience as the “norm”, so it’s important brands leverage social channels in a positive and empowering way to communicate their messages. We wanted to scout out which retailers are achieving this well for our newest generation.

In a social and political climate overpowered by challenges, complexities, and controversies, the ability to find common ground, communicate, and create, is more pressing than ever. As part of the design community and the creative sector, Buttercrumble believes it is our duty to explore and innovate new ways of solving our current problems. And we have. There was green design, holistic design — now we have co-design.

Mothers mean business! 70% of employed mums are working full-time, despite having children under three-years-old according to WGSN's 2019 report on Progressive Motherhood.

Here in the UK, Our expensive childcare system is a challenge. In turn, British mums are turning freelance. The Association of Independent Professionals and the Self-Employed (IPSE) spotted a 70% increase of freelancing mums between 2006 and 2015. That's 15% of all freelancers! It's no wonder we're partnering with so many "mumpreneurs". At Buttercrumble, we design for children-focussed organisations. We must respond to the needs of mothers, through inclusivity and warmth. Let's help new mums strike a balance with being a mother and achieving their career dreams.

Christmas, it’s one of the most celebrated holidays across the globe. From the nativity, feasting, gift giving and family reunions, Christmas is a well-loved season. In fact, it’s a public holiday for many of the world's nations and an integral part of any calendar. Even if you don’t celebrate this holiday, you’re bound to know someone who does. Therefore, your organisation will want to avoid being labelled as “Scrooge”! Here are five ways you can spread festive cheer using the magic of branding…

Contrast is one the basics principles of design.

In short, contrast is used to create visual sensations and emphasis. Colours, textures, sizes, shapes, values, directions and movements can all cause contrast

How often are you avoiding a purchase because of its colour? After all, it’s a hue you hate! Yes, it’s a strong word, but colours can provide a strong emotional charge.