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How To: Creative Marketing for Children
We are living in a digital world with 60% of consumers shopping on their smartphones (WGSN, 2019). Society feels busy and anxious. Children are growing up with this experience as the “norm”, so it’s important brands leverage social channels in a positive and empowering way to communicate their messages. We wanted to scout out which retailers are achieving this well for our newest generation.

This year, we showcased at Creative UK’s annual showcase at Kings Place, London. The Big Summit offered VIPs, investors and policymakers an opportunity to witness the benefits of our thriving creative sector in the UK. We all came together to celebrate (and loved every minute of it).