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How To: Creative Marketing for Children
We are living in a digital world with 60% of consumers shopping on their smartphones (WGSN, 2019). Society feels busy and anxious. Children are growing up with this experience as the “norm”, so it’s important brands leverage social channels in a positive and empowering way to communicate their messages. We wanted to scout out which retailers are achieving this well for our newest generation.
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As the seasons change, so do the expectations and aspirations of your audience. Colour trends are a powerful way to re-energise your brand and keep it current. You’ve got to stay at least one step ahead! Let’s see what is in store for 2026.