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Visual Merchandising: Are Your Campaigns Hitting the Mark?
Let’s be honest, the competition for retail brands of all shapes and sizes is fierce. Plus, with the increase in digital touch points, it feels like everyone and anyone has a campaign or story to tell. It can be hard to know how to cut through the noise.
Visual Merchandising: How to Design a Welcoming Retail Environment
There is a clear desire for human connection and community in our post-COVID world. Online consumerism has spiked, and now consumers want to be able to engage in their high streets again (albeit in an omni channel way).
Visual Merchandising: How to Gain a Captive Audience through Retail Theatre
It’s clear the high street has gone through a significant period of change in the last few years. The developments across e-commerce and social media have changed how we interact with brands and, ultimately, our shopping habits. Drop a pandemic into the mix and you have a catalyst for seismic change.
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!