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Kids grow up so fast… And so does the toy industry! Brands are challenged to keep up with families’ evolving needs and one trend has risen above all others – the undeniable importance of digital games. Today’s children are so-called “digital natives” and an upbringing without technology is no longer an option.

The Alpha Generation are the first generation to grow up in an entirely digital world. Now, that is a first in the history of the human race! For people born between 2010 and 2025, the future looks quite different to their predecessors. We reveal what the upcoming trends are for this age group.

Familiarity breeds indifference. If you want to excite your audience, you need to continuously refresh your offering. This can be as simple as updating your colour palettes each season. We reveal our predictions for 2024-2025 colour trends.

Get ahead of that Magic 8 Ball and stabilise your business in a shaky economy. Our trend methodology is here to support you and your organisation’s commercial success.

Brands are facing a huge amount of change and it’s harder than ever to connect with scrambling audiences. You need to guarantee your brand’s commercial success, fill your team with confidence, and make sustainable choices. Our trend methodology is here to support you and your organisation. The ability to spot trends is vital in securing the survival of a brand, service, or product.

Colour changes everything, and everything changes with colour. It evokes so much emotion and interest. “What’s your favourite colour?” It’s a question we’ve all asked, and all answered. It’s divisive, and reveals a little part of us. We reveal our predictions for 2023-2024 colour trends.