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3 Parenting Trends Every Kids Brand Needs to Know
There is a new generation of parents on the look-out for the best kids products for their children. However, the marketplace is highly competitive and dominated by trusted household names. In order for newer brands to cut through the noise, they must put audiences at the heart of their offering…
2023 Recession-Proof Branding Trends
Design is reactive to societal changes and, consequently, it continues to evolve. We like to get in on the ground floor of trends so our work continues to feel fresh and relevant. With this in mind, we are excited to announce three key predictions for branding design in 2023.
The 2022/23 Trend Forecast for Family Brands: Conscious Living
Conscious living, whether that’s being more considerate to the planet or to the people on it, is a huge mega trend that we’ll continue to see for the foreseeable future (Trend Bible, 2021). So, what are some of the key ways family brands can address this trend in 2022 and 2023?
The Art of Sustainable Spaces and How Brands Can Benefit
Even following the pandemic, people will still feel that deep urge to stay integrated with their community and nature. We all want to feel self-sufficient and have gained an appreciation of slow living, forced by recent lockdowns.
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!