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How a Static Brand Can Hurt Your Business
We all want to inspire and motivate our audience! How can you expect to achieve this if your brand feels stale? We know you don't want to be yesterday's news. You're a mover and shaker.
In order to stop your brand looking stale, the identity should actively develop over time. It should convey the business' future aspirations as well as its core values. It shouldn't become complacent with current situations. Instead, it should challenge what exists and be open-minded to change. This creates a dynamic and forward-thinking brand.
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As the seasons change, so do the expectations and aspirations of your audience. Colour trends are a powerful way to re-energise your brand and keep it current. You’ve got to stay at least one step ahead! Let’s see what is in store for 2026.