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Three Steps to a Family-Friendly, Diverse and Inclusive Brand Strategy
In this modern age, consumers are clued-up and savvy. They want to do good and feel good when shopping! So, an organisation’s morals and ethics play an essential part in the decision-making of customers. Therefore, it’s crucial brands demonstrate their support for diversity and inclusion. It's especially true when creating brands for families and children.
What is Co-Design?
In a social and political climate overpowered by challenges, complexities, and controversies, the ability to find common ground, communicate, and create, is more pressing than ever. As part of the design community and the creative sector, Buttercrumble believes it is our duty to explore and innovate new ways of solving our current problems. And we have. There was green design, holistic design — now we have co-design.
Diversity of experiences and perspectives is vital precisely because we all have our blind spots. That’s why it’s important for designers to actually engage their audiences and users to get a better understanding of what’s important to them, how they use what you design and how they see and interpret what you create.