At Buttercrumble, we’re committed to harnessing the power of design and illustration to help brands educate, engage and entertain their audiences. We achieve this through immersive illustration experiences and creative activations, adding a touch of magic!

Let’s be honest, the competition for retail brands of all shapes and sizes is fierce. Plus, with the increase in digital touch points, it feels like everyone and anyone has a campaign or story to tell. It can be hard to know how to cut through the noise.

There is a clear desire for human connection and community in our post-COVID world. Online consumerism has spiked, and now consumers want to be able to engage in their high streets again (albeit in an omni channel way).

It’s clear the high street has gone through a significant period of change in the last few years. The developments across e-commerce and social media have changed how we interact with brands and, ultimately, our shopping habits. Drop a pandemic into the mix and you have a catalyst for seismic change.

Traditional retail has faced a barrage of challenges from the expansion of e-commerce to COVID-19. Now, in 2022, retail is preparing for the onslaught of a recession. Business consultants, like Deloitte, have been monitoring the decline and report an ongoing downturn since 2008. So, what’s next for the high-street?