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Five Ways Your Brand Can Utilise Animal Crossing: New Horizons
Animal Crossing: New Horizons’ release was perfectly timed with the COVID-19 lockdown period. With five million digital downloads in its launch month alone, a huge audience is now playing this life simulator game. It offers a sheltered paradise for the self-expression of millennials across the globe. Brands are starting to take notice, and for good reason. It’s a safe marketing channel. The game has been carefully designed, is moderated and not even swearing is allowed. The risk of making a social faux-pas remains low. Yet, the opportunity for creativity is abundant.
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!