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Mothers Matter: Be Inclusive
Mothers mean business! 70% of employed mums are working full-time, despite having children under three-years-old according to WGSN's 2019 report on Progressive Motherhood.
Here in the UK, Our expensive childcare system is a challenge. In turn, British mums are turning freelance. The Association of Independent Professionals and the Self-Employed (IPSE) spotted a 70% increase of freelancing mums between 2006 and 2015. That's 15% of all freelancers! It's no wonder we're partnering with so many "mumpreneurs". At Buttercrumble, we design for children-focussed organisations. We must respond to the needs of mothers, through inclusivity and warmth. Let's help new mums strike a balance with being a mother and achieving their career dreams.
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!