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How to Test Your Creative Content for Diversity
Brands must take a committed and authentic pledge to understanding and implementing diversity. The decision to be more diverse should be seen as an opportunity to improve and grow on a personal, organisational and creative level! What’s not to like?
Three Steps to a Family-Friendly, Diverse and Inclusive Brand Strategy
In this modern age, consumers are clued-up and savvy. They want to do good and feel good when shopping! So, an organisation’s morals and ethics play an essential part in the decision-making of customers. Therefore, it’s crucial brands demonstrate their support for diversity and inclusion. It's especially true when creating brands for families and children.
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!