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Which Season are You?: Your Free Brand Guidelines
A cohesive identity can be a real game changer so let’s craft a mindful brand. Visual styles often follow the seasons. Consider whether you are: youthful Spring, energetic Summer, comforting Autumn or decadent Winter. Stay true to this when making aesthetic decisions.
Design Principles: Negative Space
Remember when someone told you about the arrow in the FedEx logo? You didn’t focus on it in the first place, but when you notice its unobtrusive existence — you can’t unseen it. This is what the negative space is. Since then, we bet you’ve started looking for other clever examples of negative space usage!
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!