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Which Season are You?: Your Free Brand Guidelines
A cohesive identity can be a real game changer so let’s craft a mindful brand. Visual styles often follow the seasons. Consider whether you are: youthful Spring, energetic Summer, comforting Autumn or decadent Winter. Stay true to this when making aesthetic decisions.
Design Principles: Negative Space
Remember when someone told you about the arrow in the FedEx logo? You didn’t focus on it in the first place, but when you notice its unobtrusive existence — you can’t unseen it. This is what the negative space is. Since then, we bet you’ve started looking for other clever examples of negative space usage!

This year, we showcased at Creative UK’s annual showcase at Kings Place, London. The Big Summit offered VIPs, investors and policymakers an opportunity to witness the benefits of our thriving creative sector in the UK. We all came together to celebrate (and loved every minute of it).