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2023 Recession-Proof Branding Trends
Design is reactive to societal changes and, consequently, it continues to evolve. We like to get in on the ground floor of trends so our work continues to feel fresh and relevant. With this in mind, we are excited to announce three key predictions for branding design in 2023.
How a Static Brand Can Hurt Your Business
We all want to inspire and motivate our audience! How can you expect to achieve this if your brand feels stale? We know you don't want to be yesterday's news. You're a mover and shaker.
In order to stop your brand looking stale, the identity should actively develop over time. It should convey the business' future aspirations as well as its core values. It shouldn't become complacent with current situations. Instead, it should challenge what exists and be open-minded to change. This creates a dynamic and forward-thinking brand.
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!