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Storyliving, The New Marketing Essential: What? How? Why?
Storytelling has been with us since the dawn of man. We have utilised it as a powerful and memorable form of communication, which loyalty and love is built upon. As marketers or designers, we must use the power of storytelling to create engaging, collaborative and personable content. Yet, gaming and technology are changing the way we tell stories and interact with one another. Storyliving allows your audience to be fully immersed in your story.
But, how can we use this to promote our brand story?
Playtime Paris: Our Experience in Film
We were delighted to share our interactive artwork on an international stage at the recent Playtime Paris Show. We were able to engage the public in the arts, whilst also welcoming a new global audience on a larger-scale. View this short round-up film!
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!