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Five Psychological Techniques to Help Sell More
Whether we like it or not, our brains can be persuaded without much conscious thought. We are hardwired to make decisions in a fraction of a second; it can save our lives. However, it usually allows us to run on autopilot, reliant on cognitive biases and heuristics.
Why You Can't Afford Not to Invest in Your Brand?
The business of doing business. It’s tough! Every day you’re taking risks, realising ambition and organising tasks. When there is a wobble, it can be so easy to retreat. Yet, that’s not the right timing to do so. You must continue to invest, especially in branding and marketing.
How Can Children's Brands Build Customer Loyalty?
Being the go-to-brand for children is a challenging task. The customer and the consumer are in two different camps; this is unlike many other markets. It’s crucial that children’s brands are authentic and supportive, to become a household name that parents trust, and kids love.
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!