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Trend Alert: Brands and the Metaverse (+ Free Downloadable Avatars)
The Metaverse will be an immersive version of the internet where users can interact with stores, brands, and communities in 3D. It has the power to grant us richer online experiences – imagine this – you and your friends could visit the mall without leaving your living room!
Storyliving, The New Marketing Essential: What? How? Why?
Storytelling has been with us since the dawn of man. We have utilised it as a powerful and memorable form of communication, which loyalty and love is built upon. As marketers or designers, we must use the power of storytelling to create engaging, collaborative and personable content. Yet, gaming and technology are changing the way we tell stories and interact with one another. Storyliving allows your audience to be fully immersed in your story.
But, how can we use this to promote our brand story?
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!