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Why Do We Design for Children's Brands?
We are what we have. Brands have the power to symbolise self-image, which makes crucial consideration for children’s brands. When you invest in a brand, you express personal qualities to the world, and parents often do this on behalf of their young.
2020: Our Year in Review
Boy, oh boy! What a year it’s been. Nearly everything has been shadowed by COVID-19! This just isn’t fair. Why let it steal the show? We should be taking this time to recognise our achievements and the positivity that occurred during 2020. What’s your top accomplishment from the last 12-months?
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!