Designing a fresh back-to-school collection

The brief

Buttercrumble became Light + Nine's Brand Guardians in 2019 and continues to support this New York-based brand. Light + Nine designs and produces stylish and ergonomic bags for children.

Buttercrumble designed a series of campaign and photography guides for Light + Nine to support with art direction. We also created a new set of Nimick patches for their Back to School collection with packaging design.


Nimick designs

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The campaign

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Packaging design

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The results

Buttercrumble's support through art direction and product design has helped the New York-based children's brand approach an evolving European market. It has led to further projects due to our continued success.