The news
Here’s the scoop, the 411, the exposés… Yes, You’ve reached the Buttercrumble Blog. Read our featured news posts below for the best of our juicy updates! If you’d like to see where else we’ve been published, please visit our As Seen In page.
Featured updates
Reporting directly to the company’s creative directors, this is a unique opportunity to make a personal impact in a small but progressive company. Based in Leeds, West Yorkshire, Buttercrumble is a family-owned business that specialises in design for good ideas and good causes.
Cuteness always sells. From teddy-bear motifs in the 1950s to the growing kawaii culture in the 21st century, retailers have long relied on “cute” as a marketing driver. Should you adopt this technique for your own brand?
Yes! We have just wrapped up our successful book tour around Washington DC, Maryland, and Virginia. Thank you to everyone who shared in our message of creative confidence.
Buttercrumble is championing connection and community through design projects that make history and culture more accessible and engaging. Recent projects have included branding for heritage projects, trail design and illustration.
Diversity of experiences and perspectives is vital precisely because we all have our blind spots. That’s why it’s important for designers to actually engage their audiences and users to get a better understanding of what’s important to them, how they use what you design and how they see and interpret what you create.
We’re heading to the USA to champion female founders through our book The Brand Power Manifesto. With support from the Creative Export Accelerator, we’re connecting with US businesses, speaking at events, and showcasing Buttercrumble as the go-to branding studio for purpose-driven women-led brands.
This year, we showcased at Creative UK’s annual showcase at Kings Place, London. The Big Summit offered VIPs, investors and policymakers an opportunity to witness the benefits of our thriving creative sector in the UK. We all came together to celebrate (and loved every minute of it).
At Buttercrumble, creativity is just what we do—but let’s be honest, it’s a lot easier to feel inspired when you’ve got rolling countryside on your doorstep!
All news
Please continue reading for general Buttercrumble thoughts, resources and news. Alternatively, hit the search bar to find something a little more specific. Enjoy!
Branding: Start from the Inside and Work Out
Remember, we're dealing with people, from your customers to your team. Yet, so many organisations fail to create a brand that connects with both groups. Like people, we believe branding should have a public and private life. After all, it can be used to motivate and inspire your team. It creates a sense of community and belonging amongst those closest to the organisation.
2025’s motto was “find strength in unity”, and we certainly did! We forged new friendships overseas with our trip to the USA’s Library of Congress Festival, as well as strengthening relationships at home. There's been collaboration after collaboration, and y’all kept our spirits high.