Why Should You Partner with a Creative Studio?
Choosing between developing your creative projects in-house versus partnering with external agencies is a hotly debated topic in the industry. As a creative studio ourselves, we’re passionate about the benefits of collaborating with an external creative team!
We share our top reasons for partnering with a creative studio.
Creativity
Clearly, creativity is something that comes with partnering with a creative studio. But why is this level of creativity so important?
It’s believed to be one of humanity’s biggest asset as we embark on a future filled with continual technological advancement (Trend Hunter, 2022). Moreover, 99% of organisations feel that the need for exceptional creativity is greater than ever (DBA, 2022).
How do you keep the creativity flowing in your organisation and when you embark on new projects? We believe that collaboration leads to a more creative and holistic approach to a project – so we’d recommend partnering with a studio!
Don’t just take our word for it, 96% of 600 organisations surveyed believe that breakthrough ideas are more likely to come from external agencies rather than from within the organisation (DBA, 2022).
Clarity and objectivity
Let’s face it, it’s easy to become embroiled with everyday work and it can be hard to see the wood for the trees! Creative studios can help you to see things from a different perspective.
“An agency has the benefit of distance - it is not completely buried in the brand - and can take a step back to see the problem and offer the solution.”
That’s why at Buttercrumble, we will take the time to question and explore your needs. Starting from the initial proposal stage of our process, we will look at the market you're in, and advise on the approach we recommend taking. It’s crucial for our partners to understand our perspective and approach from the offset, to understand the value of the objective guidance we can provide!
Plus, it’s often difficult for organisations to know what to prioritise, with a myriad of creative opportunities, it can be hard to know what to choose (DBA, 2022). You can reflect with a team of experts by having consultations and using strategy focussed services. You’ll discover what the most commercially viable opportunity is.
Time
Your time is precious, and DBA found in their 2022 client survey that 76% of organisations felt time pressure when it comes to their creative projects. They found that partnering with studios helps to ease this pressure!
We’re passionate about adopting an efficient and streamlined process at Buttercrumble. Our Community Happiness Manager is a designated point of contact for all our partners, to facilitate quick and regular communication, guiding the creative process and communication between the teams.
Studios have expertise in ensuring that projects run smoothly to boost efficiency and productivity! Importantly, it saves your time. For example, our design process has been structured with clear and defined opportunities for collaboration and feedback. This ensures that there are regular opportunities to review your projects, whilst not taking you away from your busy schedule too much.
Responsiveness
There’s also a constant demand to be reactive and respond to ever-changing trends for brands. Responsiveness and continuing to be in tune with the conversation of the moment is what the future is all about (AdAge Studio, 2021). Having a designated team to keep an eye on this means you can rest easy with your project decisions.
External creative studios, who work on a wide range of projects, tend to have their fingers on the pulse of the cultural shifts you should be aware of. That’s why — at Buttercrumble — we always go the extra mile by sending our partners relevant content that we think would be important for you to have your eyes on. It’s vital to stay fluid and relevant, and this can be benefitted from partnerships.
Oh! And keep your peaches peeled for our trend forecasting service. This will ensure you are on track for future trends and keeping up with an ever-changing market!
This isn’t to say that your organisation and team are not creative, or capable of handling your creative projects. When you partner with a creative studio, you can enhance your approach through using experts. You can get back to what you love.
Not sure if partnering with a creative studio is for you? Please do get in touch, we’d love to solve any creative conundrums you may have.
References
AdAge Studio, 2021. How Creative Agencies Can Thrive in a Post Pandemic Reality. [Online] [Accessed 24th June 2022]. Available from: here.
Kirk, J. 2022. What Clients Want [Webinar]. [Online]. DBA. [Accessed: 24th March 2022].
The Drum, 2018. How to appoint the right creative agency [Online]. [Accessed 24th June 2022]. Available from: here.
Trend Hunter, 2022. Future Festival [Lecture]. 18th May 2022, IPIC Theatre, New York.
