Why Do Print Formats Bolster Brands?
StickerMarket is a digital print service that specialises in producing stickers and business cards for their customers. We were kindly gifted a set of personalised Buttercrumble stickers to use for our marketing material and thought we would use this opportunity to discuss the benefits of printed formats. Overall, they help your brand stand out! Check out our three reasons why printed materials are beneficial in bolstering brands.
Above: Kiss-cut stickers, designed by Buttercrumble and printed by StickerMarket.
Raises brand awareness
Having printed materials allows businesses to raise awareness about who they are, what they do and how it caters to your needs. Printed materials allows businesses to connect to their customers better which helps promote their brand and forms strong relationships between businesses and their target audience.
The value of something physical
In this digital age where the use of print has become more obsolete, some audiences still appreciate the beauty (and tactility) of printed materials which creates a level of nostalgia that people still cherish. This is a perfect way to create an emotional connection with your customers and allows businesses to navigate their way through the online era.
Creates personal connections
Using printed formats in your business opens a dialogue between you and your customers. This can be achieved through personalised printed material to trigger a moment of endearment which improves brand loyalty and customer engagement. It is also the perfect way for brands to connect with their customers and grow their business.
The points listed above are perfect examples as to why using printed formats can bolster your brand whilst being a valuable tool for your business. Stickers are such a fun and easy way to do this – they can be applied (almost) anywhere!
We would like to give a special thank you to StickerMarket for our lovely stickers and we are very excited to use them for our brand outreach. Discover more about them on their website.
If you’d like to learn more about brand design or how to artwork for print, please do get in touch – we’re always eager to support with your creative conundrums.
