Capturing the team legacy for UK Coaching
The brief
Project aim: Promote the current success of UK Coaching while recording impact for future promotions.
UK Coaching is a charity dedicated to reaching and developing the coaching family. They collaborate with organisations and pool their resources to make lasting improvements to coaching in the UK - from grass-roots through to elite performance levels. They also inform the Government on policy that supports coaches to have a positive impact on society.
Objectives:
Plan and design an activity which enables and empowers UK Coaching’s audience to share their success stories
Facilitate participation at UK Coaching’s 2019 conference through visual note-taking and co-design
Support internal communications stories through a celebratory illustration
Impact
Boosted charity reputation
Our campaign highlighted trust-building success stories to inspire new supporters and encourage existing donors.
Lasting legacy
The visual records of the #GreatCoaching campaign and conference will continue to deliver value to UK Coaching for years to come. They act as evidence of success and can be shared with stakeholders.
40+ illustrations produced
…As part of the visual note-taking and activity facilitation we completed at the conference. UKCoaching now have an abundant of marketing visuals to utilise.
How to encourage participation
Buttercrumble supported UK Coaching with their #GreatCoaching campaign. The aim of the campaign is to celebrate the transformative power of coaching and explore how #GreatCoaching can build happier and healthier communities.
We created a series of Great Coaching stories to show the vast way coaching can be part of our lives. UK Coaches works with Olympic winners to community champions and we illustrated these stories.
Live illustration: #GreatCoaching stories
Buttercrumble illustrated at the UK Coaching conference at Loughborough University in 2019. The team used their iPads to document the key research insights and conversations and this was streamed live onto screens around the venue. It created an engaging spectacle and the team also shared illustrations on social media to boost engagement with online audiences.
At the event, Buttercrumble invited guests to be part of the #GreatCoaching campaign, using their worksheets. Visitors could work with Buttercrumble to narrate and illustrate their own stories which will become part of the wider campaign.
Celebrating success
Internal communications can be as important as external. To complement the Great Coaching campaign, Buttercrumble visualised the team achievements from 2018. This helped to create an instant impression of the organisation's evaluation.
The results
Live drawn illustrations create a legacy of the event and research topics discussed. Visuals can make complex concepts easier to digest and are an easy to memorable and beautiful style of note.