Launching a new tourist attraction. 

The brief

Project aim:

Support the East Riding of Yorkshire Council to launch their latest offering through naming and developing a dynamic brand for a new high ropes adventure course at South Cliff Holiday Park, and delivering a series of tourism campaigns.

Objectives:

  • Co-create a distinctive and memorable brand name and identity.

  • Launch a series of engaging marketing campaigns to boost ticket sales. 

  • Attract diverse audiences from local families to holiday-makers.

Impact

Boosted the social value

…of South Cliff Holiday Park through thousands of ticket sales.

Reached 180,000+ people

…By engaging with the local press and radio. 

Empowered internal teams

…With a comprehensive brand toolkit and marketing strategy.

Photos from This is the Coast

Designing a council-friendly brand

Buttercrumble collaborated closely with council stakeholders to develop a unique brand name and identity. Through workshops and feedback sessions, the new branding transformed existing council colours and fonts into a distinctive visual language. This ensured the brand aligned with council guidelines while standing out as a bold and recognisable tourist attraction.

Marketing campaigns

Together with the Council’s internal marketing team, we planned and delivered thoughtful campaigns to amplify the launch. These included a Spotify campaign, strategic media buying for digital screens across the region, partnerships with This is the Coast radio, and paid social advertising to drive awareness and connect with adventure-seeking audiences.  

Photo from This is the Coast

Social media campaign and influencer engagement

Buttercrumble collaborated with influencers to generate buzz for The Edge Aerial Adventure. Family-orientated content creators shared their authentic experiences through engaging posts and videos, expanding the attraction’s reach, entertaining audiences, and driving excitement for the course.

The results

The campaigns delivered lasting impact by boosting visitor numbers and contributing to Bridlington’s wider tourism economy. The Council’s marketing team is now empowered with a strong brand foundation to take social media and marketing efforts further, ensuring success for future seasons.