The brief

Project aim: Bolster brand value – in a highly competitive marketplace – through commercially-minded design for Select Aroma.

Select Aroma is a family-founded business in Yorkshire with an undeniable passion for beautifully scented candles. The brand is environmentally conscious and proud to use sustainable and eco-friendly ingredients and plastic-free packaging.

Project objectives:

Reimagine the Select Aroma visual identity
Design luxurious and easy-to-adopt packaging

Impact

5* Customer reviews

“Beautifully presented […] The packaging and instructions for use were excellent”.

Planet saving

Buttercrumble worked with the brand to make sustainable packaging choices with no plastics.

Launched new ranges

Buttercrumble helped to differentiate new ranges through packaging design.

Photography by Select Aroma

Pivot and discovery

Buttercrumble worked closely with Select Aroma and their market research to define the new direction for the brand. The previous identity was stylish, but the company felt limited.

Visual identity

Buttercrumble designed a simple and easy-to-adopt visual identity (formed of colour scheme and logo design) to empower the Select Aroma team.

Packaging

We saw an opportunity for Select Aroma to communicate its environmental benefits in a luxury manner as many natural candle brands opt for disappointing home-made style packaging. Let's share your ethics in style. We designed a dust cover and labels for their Home and Wellbeing ranges.