Wayfinding for a waterside village
The brief
Leeds Dock is a waterside village within the city. It features museums, shops, restaurants, bars and residences.
Our brief was to give Twee and Drie, Leeds Dock water taxis, a new wind in their (metaphorical) sails. We achieved this through an illustrated map that has been printed onto tables within the taxis. The design blends in seamlessly with Leeds Dock's new brand identity as designed by Allied London and promotes local businesses.