Brand design
The right brand design can guarantee your commercial success and make you the go-to choice for your audience.
Buttercrumble is a branding agency that values close collaboration with design partners. We take a strategic and meticulous approach to ensure every element of a brand’s architecture is carefully considered. We believe in building beautiful brands – on the strongest foundations – that deliver long-term results for our design partners.
Stage 01. Listen
Our design process starts with us taking the time to listen to your unique needs. Together we can define aims and objectives to guarantee measurable success.
Stage 02. Discovery
With a solid plan in place, we can strategise and research. Collaboration is encouraged through our discovery activities which, in turn, inform our design concepts.
Stage 03. Creative
We develop the approved concept to produce and present a confident solution for further feedback. We design with your aims in mind.
Stage 04. Refine
Collaboration is in our ethos. We are dedicated to creating an outcome which solves your business challenges. Regular feedback sessions secure success!
When you’re ready to…
Increase the value of your services or products
Launch a retail-ready brand for buyers and investors
Be the leading authority in your industry
What’s in a brand?
Brands are complex identities. Branding is a collection of devices you use together to set an expectation for customers. The right branding can push customers to pick you over your competitors, so it's important to give it careful consideration.
A brand’s visual touch-points act as signposts which alert us, as consumers, whether an organisation is for us (or not). In this content-heavy, fast-paced world, we are making snap judgements based on first impressions. Thoughtful design can inspire curiosity and unshakeable loyalty. If we can make an emotional connection, we may feel the company is worth our time.
Visual touch-points include:
Logo Design: The emblem your brand wears proudly
Colour Scheme: Sustain your brand with consistent colour
Typography: The fonts your brand uses to communicate
Visual Assets: Extra brand visuals such as iconography
Mood board: Outline your aesthetic with a mood board
Patterns: A suite of patterns is great for adding visual interest
Ident: See your branding in motion with an animated logo
Tone of Voice: Ensure your audience responds positively to your copy
Iconography: Highlight key information and values with brand icons
Call to Action: What do you want your audience to do when they see your brand?
Photography Style: Show attention to detail with coherent photography
