Why Copywriting is Your Brand's Secret Weapon
With the right copy, you’ll never need a hard-sell again. Copywriting is a conversation; it’s a sophisticated salesperson who speaks to your customers. It delivers a clear message — your brand is the go-to choice for customers.
Put simply, copywriting is any written communication with the purpose to sell, persuade or market. It can appear in a number of guises, including:
Blogs
Websites
Product descriptions
Emails
Advertisements
Magazines
Brochures
Authentic copywriting is your secret weapon.
It communicates your value proposition which, in turn, makes you irresistible to clients and customers. An effective proposition demonstrates a deep level of empathy, you understand your audience’s perspective and speak in their language.
Tone of voice is a major part of a brand’s copywriting. It should be human and unique so it cannot be replicated by your competitors. By mirroring the language and sensibilities of your audience, you can build a sense of trust and rapport. Once again, it’s not about delivering a hard-sell, you are having an intimate conversation with your customers.
Successful tone requires careful strategy and consideration — don’t make assumptions! You need to go below the surface and envision your brand as a real person! For example, do people have just one or two personality traits? No, we are multifaceted beings with personal experiences and memories. This is what makes us relatable and you need to replicate this in your branding.
Furthermore, copywriting gives your brand purpose. You become an easy choice for your customers if you can speak about your product or industry with expertise and confidence. Discuss pain points, benefits, and specific market insights. This common ground sets firm foundations for your customer-brand relationship.
Whenever you write for your brand, remember:
Value proposition
Tone of voice
Brand purpose
At Buttercrumble, we believe in compelling copywriting. Every word should entice your reader to continue reading, increasing their investment to your brand. We complement clear and accessible layouts and visuals with focused copywriting which increases sales, footfall, and opportunities for brands.
To learn more about how copywriting can benefit your brand, please get in touch.
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