Using print and pattern to uplift Oxford’s creative hub

The brief

Buttercrumble updated Arts at the Old Fire Station’s shop identity, inspired by Bauhaus design. We used modern colours to create a youthful spirit and playful quality.

The Old Fire Station, Oxford, is a hub of creativity. It’s
a home for artists and features a gallery and shop. This is why we looked to the Bauhaus for inspiration and created a suite of patterns to form part of their brand identity. This was applied across the digital and physical space.


Mural realisation

Photography by: Jo Hounsome


Patterns design

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Brand guides

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The results

The designs helped Shop at the Old Fire Station to create fresh and welcoming interior to attract more customers.