Organisations are now under duress caused by the COVID-19 crisis. They are looking for solutions to return to the world and their audience in a safe way. Now, more than ever, we must employ clear way-finding and information architecture to keep our public spaces safe. This architecture is formed of infographics, signage, maps, diagrams, books and websites. These vehicles are often both visually appealing whilst making information easier to digest.

With so many options available, how can graphic design best aid social distancing?

Content creation can be tough! Are you drawing a blank when creating your content guide for the year ahead? Sometimes, all you need a spark of inspiration. This perpetual calendar features a range of events and topics you can focus on each month, alongside beautiful imagery. After all, special moments populate our yearly calendars and we all love to celebrate. Our guide helps brands to create relevant content for their audience in the moments that matter.

We are currently in lockdown due to the global Coronavirus pandemic. This separation from family, friends and colleagues has left us yearning for attention, so we have taken to livestreaming. I love livestreaming because it allows you to connect with the world in real-time over the convenience of the internet. It feels like a creative pursuit which I absolutely love!

Storytelling has been with us since the dawn of man. We have utilised it as a powerful and memorable form of communication, which loyalty and love is built upon. As marketers or designers, we must use the power of storytelling to create engaging, collaborative and personable content. Yet, gaming and technology are changing the way we tell stories and interact with one another. Storyliving allows your audience to be fully immersed in your story.

But, how can we use this to promote our brand story?

Animal Crossing: New Horizons’ release was perfectly timed with the COVID-19 lockdown period. With five million digital downloads in its launch month alone, a huge audience is now playing this life simulator game. It offers a sheltered paradise for the self-expression of millennials across the globe. Brands are starting to take notice, and for good reason. It’s a safe marketing channel. The game has been carefully designed, is moderated and not even swearing is allowed. The risk of making a social faux-pas remains low. Yet, the opportunity for creativity is abundant.

How can you infuse more fun into your organisation? After all, let’s face it — we all love to have fun! Download the Glee Guide to discover more.

Together, we can facilitate a sense of play through creative interventions. Museums, galleries, libraries and archives are places of learning and leisure. These spaces should permit us to express our uniqueness in an engaging environment. Have the strength to stay truthful to your organisational values and embrace individualism through creativity and play. When we play, we take risks and in turn, we innovate.