How can you be resilient with your marketing activity during the pandemic?

We have all had to adapt in some way recently. But, you can count on one thing; the dedication of business owners to see out this storm together. That spirit is resilience and it’s the lifeblood of successful brands.

It's time to focus on the light at the end of the tunnel, rather than the darkness that surrounds you. We will overcome this time of isolation and feel invigorated by the victory. As a society, we will have adapted and innovated. We want to reveal how you can use this shift in consumer mindsets to your advantage.

As we prepare for the light at the end of the tunnel, how can you nurture a cosy environment (digital or physical) for your brand?

Over the last couple of weeks, we’ve been following the evolving COVID-19 situation closely. With this in mind, we wanted to share with you how we can innovate during this period of uncertainty. We’ve created a digital outreach guide to share our ideas. Although it has been inspired by Coronavirus, this guide is still relevant for the future. After all, digital outreach is the future.

Let’s face it, building your business is hard-work, and you want to protect your success. We are often asked about intellectual property and how businesses can protect their product and brand. Are they automatically entitled to protection? Do we retain the rights? Can they change their design? There is so much to consider but it doesn’t need to be complicated.

We’ve recently been fearless in the pursuit of improving our practice. We were due to represent British design to Hong Kong as part of Business of Design Week (BoDW) with support from the Department for International Trade. Sadly, the main event was cancelled due to recent escalations in civil disturbances across the region. Undeterred by this, we decided to visit the region anyway!

We are living in a digital world with 60% of consumers shopping on their smartphones (WGSN, 2019). Society feels busy and anxious. Children are growing up with this experience as the “norm”, so it’s important brands leverage social channels in a positive and empowering way to communicate their messages. We wanted to scout out which retailers are achieving this well for our newest generation.