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How Responsiveness Can Save Your Brand
You’re waiting in line for your morning latte, at your favourite coffee shop, when the adjacent customer catches your attention. “Oooh, I do love that scarf” she chirps. You proudly respond, “Thank you!”
That one compliment has made your day. You wouldn’t have dreamt of ignoring it. Yet, kind comments are being ignored every day on social media and it’s affecting brand equity.
Level Up Your Social Media With These Fun Content Ideas
Everyone is on social media, millions of images are shared daily, and we all want a piece of the action. It can feel like a full-time job and you're having a serious information overload! How can you cut through that noise and ensure your audience takes notice? It's a challenge, but we can help.
We've partnered up with Sarah Louise Smith, social media strategist, who's collaborated with Harvey Nichols and Google to deliver amazing results. Now we want to deliver these results for you and your business.
How a Static Brand Can Hurt Your Business
We all want to inspire and motivate our audience! How can you expect to achieve this if your brand feels stale? We know you don't want to be yesterday's news. You're a mover and shaker.
In order to stop your brand looking stale, the identity should actively develop over time. It should convey the business' future aspirations as well as its core values. It shouldn't become complacent with current situations. Instead, it should challenge what exists and be open-minded to change. This creates a dynamic and forward-thinking brand.
Complimentary Branding Virtual Consultancy
Let's work together to inject trust back into your business and, in turn, increase your sales. We can equip you with all the design know-how you'll need to ensure the right people stop and take notice.
What's in a Name? How to Name your New Business
When we first started out, we found it embarrassing to share our business' name. Can you believe it? Hindsight is a beautiful thing and we now realise that its seemingly random nature is great for making it memorable. As well as being sweet, it's sticky too. For a business name to be successful, it needs to stick in your audience's mind. If your customers can't remember what you're called, how do you expect them to call you?
Use Personality to Delight Your Customers
Is your business playful or serious? Cutting-edge or traditional? If you've not considered its personality, then you could be sending out mixed-messages!
Personality makes a company feel more human. By personifying your business, decision-making becomes natural. You know in your heart what will be "on-brand".
This new beginning motivates us to reinvent ourselves, exercise our strengths, and remedy our foibles. I find this especially true of our young generation climbing social ladders and (literally) growing out of their former selves!