Elevating a modern nursery brand for Cub
The brief
Project Aim:
Bring a modern children’s nursery brand to life with an engaging website, video campaign, and targeted marketing collateral. We leveraged our own industry expertise to boost visibility, and attract and retain top educators. We strengthened the nursery’s presence in a competitive market.
Objectives:
Develop a cohesive digital presence that reflects Cub’s modern brand identity and values.
Create engaging content, including a video campaign, to attract and resonate with both families and educators.
Design and build an informative website using Wordpress.
Impact
Strengthened community trust
…By positioning Cub nursery as a go-to choice for early years education in West Yorkshire.
Brought educators together
…Through a thoughtful campaign video that celebrates the shared values of the team members at Cub.
Supported a new nursery launch
…Increased enrolment inquiries, helped the nursery to expand its reach and establish a new Headingley location.
Designing and building a new website
We implemented the Cub nursery brand through a custom-designed WordPress website with a clear user journey. The website has two key audiences – families and educators – and it was essential we appealed to both. The website clearly communicates the quality of Cub’s offering and their heartfelt values.
Directing a brand video
We created a storyboard and directed a video that beautifully communicated Cub’s core values. Buttercrumble partnered with a trusted videographer to produce an uplifting, captivating film to highlight the nursery’s mission, fostering appeal for educators and families alike. This compelling visual story showcased Cub’s welcoming, community-centred environment.
Developing a sub-brand
Buttercrumble developed a sub-brand for Cub to spotlight their unique "forest school" programme, which immerses children in outdoor learning. Set in their dedicated woodland space, this curriculum strand emphasises nature-based exploration and development. Our branding highlights this special offering, appealing to families who value outdoor experiences for early childhood growth.
The results
The partnership with Cub has led to a lasting collaboration, with Buttercrumble serving as their trusted Brand Guardian. Together, we’re continuously exploring creative ways to build Cub’s brand presence, from new initiatives to ongoing marketing, ensuring that their values and identity remain at the forefront as they grow and connect with more families.