We have carefully crafted and written our story over the last few years. It’s now time to unveil The Brand Power Manifesto! We’re delighted to publish our debut book (with huge thanks to BIS Publishing). It’ll be released mid-May 2024. Watch this space!

How can you be resilient with your marketing activity during the pandemic?

We have all had to adapt in some way recently. But, you can count on one thing; the dedication of business owners to see out this storm together. That spirit is resilience and it’s the lifeblood of successful brands.

It's time to focus on the light at the end of the tunnel, rather than the darkness that surrounds you. We will overcome this time of isolation and feel invigorated by the victory. As a society, we will have adapted and innovated. We want to reveal how you can use this shift in consumer mindsets to your advantage.

As we prepare for the light at the end of the tunnel, how can you nurture a cosy environment (digital or physical) for your brand?

When Acorn & Pip approached us to create a fresh brand identity for their new concept store, we couldn’t wait to start designing. After a few months of planning, research and labour, we were so excited to visit their Slaithwaite shop. This is now a stylish go-to destination within the village, where families can relax, drink coffee, shop, meet and play. Community is at the core, and this is a value that Buttercrumble shares.

We have a passion for fashion, and boy, did we share it at our latest workshop. We enabled local stylists, students and fashionistas to feel confident about style in collaboration with York Fashion Week and Fashion City York.

To celebrate the hotly anticipated fashion week, we invited guests to lovingly create their own look book to boost their creativity. Fashion can be a powerful self-reflection and we wanted to give people the power to express themselves through illustration and design.